Today, we are looking at Fitbit stock and answering the question, is it publicly traded?
Read on to learn more about Fitbit.
Contents
Introduction
Fitbit was founded in 2007 in the city of San Francisco.
The goal for this particular brand was to create and develop unique wearable technology that could help users with their workout routines.
In 2019, the company generated more than 1.4 billion in total revenue before eventually being acquired by Google.
Even though Fitbit was founded in 2007, it quickly became a very popular wearable technology brand.
Fitbit was famous for its smartwatches, pedometers, and heart rate sensors.
This unique technology helped create new methods for tracking workouts for athletes and casual users.
Since Google acquired Fitbit back in 2019, the company’s stock was eventually delisted.
In January of 2021, this process took place, and all existing shareholders of the Fitbit stock were compensated with $7.35 per share.
Has Google Always Been Fitbit’s Parent Company?
Google hasn’t always owned Fitbit.
Fitbit launched in 2007 and was acquired just over a decade later. Google decided that they wanted to buyout Fitbit for $2 billion. G
oogle was looking for new ways to compete in the health and wellness sector.
Acquiring a company like Fitbit was a bold move that made sense.
The frustrating part for investors is that it wasn’t too long ago when it was still possible to purchase Fitbit stock.
The only way to indirectly acquire shares in Fitbit is by purchasing shares in Google.
Buying a brand’s shares indirectly through a parent company is one way to gain exposure to a company like Fitbit, nevertheless, not all investors agree that it’s better than simply investing in a rival brand with similar characteristics.
Fitbit Revenues
It is estimated that Fitbit’s health and wellness product line generated 1.4 billion dollars during the 2019 financial year.
The company’s significant boost in revenue led to Google acquiring Fitbit for an estimated value of just over $2 billion.
All existing shareholders were compensated about $7.35 for their existing shares before the company was delisted from the market.
Fitbit only generated about 700 million dollars in revenue during the 2014 calendar year. In 2015 and 2016, Fitbit averaged $2 billion per year in revenue.
Annual gross sales have remained relatively stable, with small declines in annual revenue between 2017 and 2021.
It’s unclear if Fitbit will ever reach the $2 billion annual revenue again. Due to the global pandemic, it’s not surprising that 2020’s sales were down heavily.
Fitbit hasn’t really rebounded as quickly as it had hoped in terms of revenue.
Google has given Fitbit new ways to find customers for its products.
With more than 30 million users in 2021, there’s no doubt that there is still a significant demand for wearable technology products related to health and wellness.
According to user statistics and demographics, most of Fitbit’s customers are relatively young and active.
A significant percentage of customers are under the age of 35, and almost half consider themselves athletic.
As their existing customer base becomes older on average, Fitbit will be challenged with bringing new ideas and technology to the next generation.
If Fitbit is able to bounce back in 2022 with another significant boost in revenue, it could be well-positioned to start a trajectory back towards the $2 billion in annual revenue that it generated back in 2015.
How To Invest In Fitbit
As we’ve mentioned, there’s no Fitbit stock symbol on any stock exchange.
The only way to invest in Fitbit is to buy the parent company stock.
You are indirectly investing in Fitbit’s brand by investing in Google.
Google finalized its purchase of Fitbit in 2019 and started launching new products.
The company continues to generate impressive amounts of revenue, but annual revenues have yet to rebound after a significant drop in 2020.
It became clear that Google’s strategy to acquire Fitbit was a calculated decision.
Google wanted to purchase a piece of the wearable technology industry related to health and wellness.
With thousands of athletes endorsing this sort of technology, the casual public is now more interested in the types of products that Fitbit produces.
- Google purchased Fitbit in 2019.
- Fitbit reached $2 billion in annual revenue during the 2015 calendar year.
- Fitbit was founded in 2007 and is headquartered in California.
Investors could consider investing in Google if they want to own Fitbit shares.
While Google has dozens of subsidiaries, Fitbit is a company that specializes in developing wearable technology that is appealing to anyone who likes to work out.
A single share of Google stock costs about 121 dollars per share as of August 2022.
Similar Investment Opportunities
Some investors may be interested in a couple of alternative investment opportunities.
If you are looking for options other than buying into Fitbit’s parent company stock, then maybe one of the alternate opportunities will catch your eye.
Apple
Apple has produced new smartwatches that include features relating to health and wellness. Investors shouldn’t have a hard time convincing themselves to consider investing in Apple, especially when looking at the long-term reliable growth that Apple has managed to generate yearly.
A single share of Apple costs 172 dollars in August 2022.
The company was founded in 1976 in Cupertino, California.
Apple has dozens of subsidiaries and currently employs more than 150,000 people across the globe.
It may not be a bad idea to consider purchasing shares in Apple due to the excellent reputation this brand has developed.
Garmin
Garmin is famously known for creating GPS systems for vehicles.
More recently, the company has started to develop fitness tracking devices that are not too different from Fitbit.
Garmin was founded in 1989 in Kansas.
More than 18,000 employees are estimated to serve Garmin’s brand at this time.
The stock price for Garmin has dropped about 25% during the 2022 calendar year.
Some investors may see a great value in Garmin’s shares.
The company’s stock is trading for $100 per share in August 2022.
Samsung
Samsung is widely known for its popular smartphones.
More recently, the company has started producing smartwatches compatible with these smartphones.
While it may not focus directly on fitness tracking technology, Samsung could still appeal to traders.
The South Korean-based company has seen its stock price plunge more than 25% in 2022.
Like many other companies, Samsung is trying to position itself well for when the economy turns around.
The brand has been reliable since being founded back in 1969.
Traders could look at this investment alternative if they are trying to find a brand that develops innovative smartwatches.
Stock Price for Fitbit in 2022?
Does Fitbit have a stock price?
Since Fitbit isn’t an independent company listed on any stock exchange, there’s no direct stock quote for Fitbit.
The closest way to get a stock price for Fitbit is to look at the platform’s parent company stock.
Google’s stock is currently trading at about $121 per share in August 2022.
With more than 250 billion in revenue in 2021, it’s hard to find a lot of negatives about investing in Google and its subsidiaries.
One of the potential negative factors that investors may have to consider when investing in Google is that the company does not pay out a dividend to its shareholders.
Despite not paying a dividend on a quarterly schedule, Google’s stock has been highly reliable and profitable for many years.
Final Summary | Fitbit Stock
While Fitbit has only been around for a little over a decade, it has had a tremendous impact on the health and wellness industry.
The new wearable technology smartwatches have helped millions of people with their workout routines.
It has also inspired other companies to compete with its innovative fitness tracking devices.
Investors may be frustrated that Google acquired Fitbit.
The ability to invest directly in Fitbit is no longer available.
The good news is that investors could still purchase shares in Google to invest in Fitbit indirectly.
Fitbit has mid-range products like the Fitbit Charge and the Fitbit Inspire that are very popular with millions of users.
The high-quality design of these devices is also an important reason so many people love them.
Future devices will have longer battery lives and new features, according to a statement from Fitbit in the early months of 2022.
We hope you enjoyed this article on Fitbit stock.
If you have any questions, please send an email or leave a comment below.
Trade safe!
Disclaimer: The information above is for educational purposes only and should not be treated as investment advice. The strategy presented would not be suitable for investors who are not familiar with exchange traded options. Any readers interested in this strategy should do their own research and seek advice from a licensed financial adviser.
