Bose Stock: Is Bose Publicly Traded?

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by Gavin in Blog
October 22, 2022 1 comment

Today, we are looking at Bose stock and answering the question, is it publicly traded?

Read on to learn more about Bose.



Bose is a well-known American brand that produces high-quality audio equipment for a variety of purposes.

The company is headquartered in Massachusetts and is owned by the Massachusetts Institute of Technology.

The company was originally founded back in 1964 and has continued to be an iconic brand across the American audio industry.

Even though Bose was founded back in 1964, it has always been a privately held company.

This means that investors won’t find a stock symbol for Bose on any major stock exchange.

The original founder of the company was Amar Bose. Even after Amar Bose passed away, Chairman Bob Maresca assured everyone that Bose would remain a private company.

Bob Maresca cited several reasons for keeping the company private.

The main reason was so that Bose could retain the values that it has had since it was launched back in the 1960s.

He didn’t want the company to shift its vision by going public and offering shares to traders.

bose stock

Who Owns Bose Corporation?

The Massachusetts Institute of Technology currently owns Bose Corporation.

The privately-held nature of Bose as a brand is one of the reasons that traders cannot buy public shares.

Since the Massachusetts Institute of Technology is considered to be a private research university, public traders may never be able to purchase shares of Bose.

The good news is that we can cover similar brands that might also appeal to some investors.

Now that we’ve covered MIT’s ownership of Bose’s audio equipment brand let’s shift focus and talk about Bose’s revenue.

Bose Revenues

During the 2021 calendar year, financial reports indicate that Bose generated more than $3 billion in gross revenue sales.

The company’s sales have remained fairly stable over the last several years.

Bose narrowly reached the $4 billion milestone in 2018 and 2019.

A minor decline occurred during the 2021 calendar year, but 2022 projections seem positive.

Future demand for Bose’s audio equipment is unlikely to change.

Millions of people are interested in audio equipment and actively use Bose’s products.

Revenues could plunge due to national economic conditions, but only time will tell whether Bose is prepared to adapt.

It remains unlikely that Bose will reach $4 billion again during the 2022 calendar year.

Conservative projections suggest that the company could generate between $3 billion and $3.4 billion.

These early estimates are only a guess and could be inaccurate depending on how the rest of 2022’s economic situation develops.

Despite having an uncertain economic and financial future, Bose remains a viable brand for consumers seeking high-end audio equipment.

Many investors would be heavily interested in purchasing shares if Bose was publicly traded.

According to customer statistics and demographics, most of Bose’s customers are relatively young and interested in modern technology.

Many of these customers also enjoy the high-quality headphones, earbuds, and speakers that Bose produces.

If Bose managed to stabilize its annual revenues and start generating some momentum, there’s no telling where the company’s ceiling could be.

In terms of potential, Bose could have a lot of it building up.

The bad news is that harsh economic conditions could negatively impact Bose in the near future.

How To Invest In Bose

As we’ve mentioned, there’s no Bose stock symbol on any stock exchange.

Since MIT is a private research university, public investors can’t buy shares in Bose’s audio equipment brand.

There may be some publicly traded alternative brands that produce audio equipment.

Bose Corporation has just over 7,000 employees and many retail locations.

While investors may be frustrated that Bose is not a public company, other potential investments do exist.

There’s no indication that Bose would move to become a public company in the near future.

In fact, Bose’s spokesperson has repeatedly stated that it would not become a public company.

Retaining the company’s private status has been a priority since it was founded back in 1964 by Amar Bose.

Investors should not get their hopes up about Bose potentially going public in the future.

The chances are extremely low, if not impossible.

  • Massachusetts Institute of Technology (MIT) owns Bose’s Audio Equipment brand.
  • Bose reached $4 billion in annual revenue during the 2018 and 2019 calendar years.
  • Bose was founded in 1964 and is headquartered in Massachusetts.

Bose has contracts with agencies like NASA and even the United States Military.

These partnerships supposedly do not offer any company equity to either of these agencies, although there has been speculation about that concept.

The Massachusetts Institute of Technology remains the majority owner of Bose Corporation in 2022.

Similar Investment Opportunities

Some investors may be interested in a couple of alternative investment opportunities.

If you are looking for stock investments, then maybe one of the alternate opportunities will catch your eye.


Sony was founded in May of 1946 and creates electronic products that range from gaming consoles to televisions and audio equipment.

More than $80 billion in revenue was generated during the 2021 financial year for Sony.

Sony also had more than 108,000 employees, according to a company report from January of 2022.

In August of 2022, a single share of Sony Group stock cost about 87 dollars per share.

Like many tech-based stocks in 2022, Sony’s stock has plunged more than 30% year-to-date.

The long-lasting supply shortage and inflation have been primary factors for this significant drop in stock price.


Apple is a major competitor to Bose Corporation within the audio equipment industry.

The tech giant has produced several innovative audio products compatible with its smartphones and tablets.

Apple speakers, earbuds, and headphones will be available in 2022.

A single share of Apple costs 172 dollars in August 2022.

The company was founded in 1976 in Cupertino, California.

Apple has dozens of subsidiaries and currently employs more than 150,000 people across the globe.

It does not seem like a bad idea to consider purchasing shares in Apple due to the excellent reputation this brand has developed.


Another major rival of Bose Corporation happens to be Sonos.

The company was founded exactly two decades ago, in 2002.

In 2021, gross revenue was reportedly more than $1.7 billion.

Sonos has more than 1,500 employees currently working and continues to specialize in audio products for households.

Sonos develops products like speakers, soundbars, subwoofers, and several additional audio components compatible with voice assistants and audio streaming technology.

The company is headquartered in Santa Barbara, California, and is expected to be a significant competitor to Bose within the consumer electronics industry.

New audio products are reportedly being developed by Sonos and could launch within the next several months.

Stock Price for Bose in 2022?

Does Bose have a stock price? Since Bose isn’t an independent company listed on any stock exchange, there’s no direct stock quote for Bose.

The closest way to get a stock price for Bose is to look at some of its rival brands that are publicly traded.

Sonos’s public stock currently trades at approximately 17 dollars per share in August of 2022.

Due to the harsh economic conditions that the national economy has faced, Sonos’ stock price is down more than 40% from where it started on January 1st.

It’s unclear whether Bose would have a similar stock price, but it’s certainly possible.

It depends on how many shares are distributed if Bose ever launched a motion for an IPO.

Final Summary | Bose Stock

Bose has always been known for its technological developments relating to headphones and speaker technology.

These iconic Bose products are part of why the company is so prominent in the audio equipment sector.

In a day and age where smartphones and tablets dominate our everyday lives, there’s no doubt a demand for compatible portable audio devices.

While the industry is super competitive in 2022, Bose Corporation remains a front runner as it tries to position itself as the industry standard for high-quality audio devices and equipment.

Bluetooth speakers are very high in demand in 2022, and special offers and deals are offered on several Bose Bluetooth speaker products.

The SoundLink Flex Bluetooth speaker is temporarily discounted to give customers a great deal.

The SoundLink Color Bluetooth Speaker is also available for a great price.

Bose also has a variety of earbuds and headphone products that have excellent reviews from existing customers.

We hope you enjoyed this article on Bose stock. If you have any questions, please send an email or leave a comment below.

Trade safe!

Disclaimer: The information above is for educational purposes only and should not be treated as investment advice. The strategy presented would not be suitable for investors who are not familiar with exchange traded options. Any readers interested in this strategy should do their own research and seek advice from a licensed financial adviser.


1 Comment
  1. Errick Witt says:

    Is Bose going to make some noise in 2023/ 2024. Let’s put that ticker symbol up !

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